Paula Bailey

June 13, 2010

Turquoise is all in the mind

Business Card

Is this turqouise?

My sister-in-law recently asked me to make her a business card.  I asked her what she would like and she replied “simple butterfly, turquoise shades”.  So I started to look at ways of designing her card.

After a while, and when I was ready to send some ideas to her, it occurred to me that what I thought of as turquoise might not be what she thought of as turquoise.

How many times have you discussed the colour of something, only to have one person state that a thing is blue, and another to argue that it is green?  Does that make it turquoise by default?  It seems not.

Turquoise is a recognised colour related to the turquoise mineral, Pantone has declared the colour of 2010 to be 15-5519 Turquoise, and yet I have heard people declare that colours as blue as cobalt are turquoise.  So do we wrongly call something turquoise because we cannot decide if it is blue or green?  We may never know.  As my friend and fellow designer Naomi Finn has discovered through her recent research into colour, visual perception is very personal.

We will all have to agree to differ from time to time.  Oh, and my sister-in-law loved the card design.

Turquoise is all in the mind

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